Chénay Nicole Williams

Raised in the Washington DC area, Nicole showed an early love for sewing and crafts before studying fine arts. After high school, she moved to New York City, where she studied fashion design at Parsons School of Design. The famously strenuous curriculum at Parsons led to the expected late-night working on assignments but also to the discovery of Nicole’s flare for branding and an interest in the business side of the industry. Upon graduating, it was this interest that led her to London to study for a Masters in Design and Brand Strategy.

Nicole’s career went on to take her both agency-side and in-house – working across brands ranging from fast-growing e-commerce start-ups such as Nasty Gal and NET-A-PORTER to established names such as Nokia and Absolut. Along the ride, she has enjoyed setting up home in the UK, Los Angeles and New York; while also being a citizen of the world and traveling to new destinations on a regular basis.

In 2015, Nicole began consulting on a full-time basis and launched Breakfast with Alice. A creative brand consultancy, BWA specializes in working with new-to-market brands and mid-sized businesses with their creative, strategy development, and marketing growth.

Nicole currently resides in Brooklyn with husband and dog, Ada (@myadatude).