Curriculum Vitae / Résumé
Breakfast with Alice
Founder and Brand Creator
Brooklyn | February ‘15 - current
Pernod Ricard / The Absolut Company
Head of Brand - Made Real Vodka
New York | December ‘14 - November ‘16
Director of Brand Marketing + PR
Los Angeles | November ‘13 - March ‘15
Director of Marketing
New York | July ‘13 - October ‘13
Senior Marketing Manager
London & New York | September ‘10 - July ‘13
Marketing & Project Manager
London | Dec. ‘08 - Aug. ‘10
MA Design & Branding Strategy
Parsons School of Design
BFA Fashion Design
Adobe Creative Suite
Photoshop, Illustrator, InDesign
Sewing, Draping, Pattern Making, Beading
Breakfast with alice
founder & Brand consultant
Spearheading a boutique brand marketing consultancy, specializing in helping new-to-market brands and midsized businesses with their development, strategy and market roll-out. Recent clients include: The Absolut Company, LIVELY, Quiet Storms, BODA SKINS, and THE 5TH
New york city 2015/16
head of brand
Heading up Made Real Vodka, an innovation brand created in partnership with The Absolut Company. Collaborated on bringing the brand to market, testing the proposition, gathering consumer insights; as well as building awareness and driving consumer sales.
Los angeles 2013/14/15
Director of Brand MARKETING + PR
Oversaw all aspects of brand marketing, ranging from seasonal campaigns and partnerships with M.A.C, Galore and R29 to social media, events, and the launch of the college program. Also worked on the launch of the first brick-and-mortar stores and development of special projects including a consumer insights program, the GIRLBOSS Foundation.
new york city 2013
director of marketing
End-to-end delivery of creative marketing programs for advertising partners from initial ideation and concept development to execution and reporting. Partners ranging from DKNY, Levi’s, Express, and GAP to Microsoft, Puma and Canon.
senior marketing manageR
Working with some of the best in the game to create the destination for luxury fashion online. Moving from the London HQ to the New York office, responsible for growing awareness in the US market through regional programs, offline activations, advertising, partnerships, and other brand marketing initiatives.
Curators of cool, ‘i-am’ was an opportunity to create non-traditional marketing programs from pop-up shops to guerrilla fashion shows in the middle of the street for clients ranging from Nokia and Ben Sherman to Carnaby London and the Newburgh Quarter.