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Resume

Curriculum Vitae / Résumé 

Experience

Breakfast with Alice
Founder and Brand Creator
Brooklyn | February ‘15 - current

Pernod Ricard / The Absolut Company
Head of Brand - Made Real Vodka
New York | December ‘14 - November ‘16

Nasty Gal
Director of Brand Marketing + PR
Los Angeles | November ‘13 - March ‘15

NYLON Magazine
Director of Marketing
New York | July ‘13 - October ‘13

NET-A-PORTER
Senior Marketing Manager
London & New York | September ‘10 - July ‘13

‘i-am’ associates
Marketing & Project Manager
London | Dec. ‘08 - Aug. ‘10

Education

Brunel University
MA Design & Branding Strategy
December ‘08

Parsons School of Design
BFA Fashion Design
May ‘07

Skills

Adobe Creative Suite
Photoshop, Illustrator, InDesign

Fashion Design
Sewing, Draping, Pattern Making, Beading

 
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Breakfast with alice
Brooklyn 2015/16/15/18

founder & Brand consultant

Spearheading a boutique brand marketing consultancy, specializing in helping new-to-market brands and midsized businesses with their development, strategy and market roll-out. Recent clients include: The Absolut Company, LIVELY, Quiet Storms, BODA SKINS, and THE 5TH

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made real
New york city 2015/16

head of brand

Heading up Made Real Vodka, an innovation brand created in partnership with The Absolut Company. Collaborated on bringing the brand to market, testing the proposition, gathering consumer insights; as well as building awareness and driving consumer sales. 

 
 
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nasty Gal
Los angeles 2013/14/15

Director of Brand MARKETING + PR

Oversaw all aspects of brand marketing, ranging from seasonal campaigns and partnerships with M.A.C, Galore and R29 to social media, events, and the launch of the college program. Also worked on the launch of the first brick-and-mortar stores and development of special projects including a consumer insights program, the GIRLBOSS Foundation.

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nylon magazine
new york city 2013

director of marketing

End-to-end delivery of creative marketing programs for advertising partners from initial ideation and concept development to execution and reporting. Partners ranging from DKNY, Levi’s, Express, and GAP to Microsoft, Puma and Canon.

 
 
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net-a-porter
london 2010/11/12/13

senior marketing manageR

Working with some of the best in the game to create the destination for luxury fashion online. Moving from the London HQ to the New York office, responsible for growing awareness in the US market through regional programs, offline activations, advertising, partnerships, and other brand marketing initiatives.

'i-am' beyond
london 2008/09/10

marketing manager

Curators of cool, ‘i-am’ was an opportunity to create non-traditional marketing programs from pop-up shops to guerrilla fashion shows in the middle of the street for clients ranging from Nokia and Ben Sherman to Carnaby London and the Newburgh Quarter.